Automotive Cruise Control System Essay Example | Topics and Well Written Essays - 1000 words - 1

Automotive Cruise Control System - Essay Example The governor adjusted the engine up thrift when the engine speed changed. The system was first used in automobiles in the year 1910. Thanks to Peerless motor company who upgraded the system to maintain speed of an automobile regardless of the topography the vehicle was moving on. Modern cruise control or speedostat was invented in 1948 by Ralph Teetor a long term president of the perfect circle company which specialized in manufacture of automotives. The first car with speedostat system was manufactured in 1958 which processed a vehicle speed on driveshaft and utilized a loop wire wrapped in a metallic core to vary throttle positions. In 1950 constant speed regulator a patent was imposed by Frank Riley, however in the following years, Mr. Riley and the other patent holders did not manage to collect royalties for inventions using the cruise control. Automotive device controls became more popular in USA in the year 1973 after the historical oil crisis which led to tremendous rise in fu el price. This was due to the nature of the system of saving gas intake by minimizing level of fuel intake when a vehicle was accelerating. Automotive cruise control uses the mechanism of transmission whereby a sensor system is mounted to the vehicle front. Control mechanism is transmitted through the on board sensors. A driver feeds in the speed and the unit maintains the speed by taking over the car’s throttle. The systems are ideal because they improve a driver comfort in a free flowing traffic conditions. However the systems are not ideal in heavy congested traffic as they do not allow the cruise control to run below a certain speed normally 25mph. the vehicle maintains the desired speed by up thrusting the throttle cable with a loop wire and a closed loop feedback. Modern cruise systems have power buttons which allows a driver to turn on or off. The systems

The UK yoghurt market (marketing plan) Essay Example | Topics and Well Written Essays - 3250 words

The UK yoghurt market (marketing plan) - Essay Example Yoghurt is used to supplement the main diet. Various developments have been registered in the production and marketing of this product in different markets across the globe. Different production companies have developed different brands of the product leading to an increased competition in the market. Besides, other related milk products give stiff competition to yoghurt in the market. The company that is to succeed in the market has to be sensitive and able to respond to the changing market trends. It has to develop a product brand that meets the changing needs of the clients. The organization should develop a marketing strategy that ensures proper brand positioning in the market. There has been a significant growth in the UK yoghurt market in the recent years with 21% increase in the period 2006- 2011 (UK-June 2011 Report, 2011). One of the players in the UK yoghurt is Yeo Valley Organic. This is a farming and dairy company situated in the Yeo Valley of Somerset, England. The company deals in a variety of dairy products and other desserts. Initially starting with the natural yoghurt, the company has expanded its operations to produce more brands of the products to meet the customer needs in relation to tastes or costs of the products. Other companies offer similar products in the market leading to increased competition in the UK yoghurt market. The organization is then faced with the challenge to develop products that rank above those produced by the competitors in customer satisfaction. A good market plan will help the company to position its brand above the competing brands. This calls for an analysis of all the market forces in the UK yoghurt market and id entifying procedures of overcoming the forces. Due to the changing customer needs, the organization has introduced a new product that is of better medicinal value. Apart from the normal ingredients, this new product has a component that makes it suitable for relieving mid pain. The company is in the process of marketing this new product. This paper illustrates a market plan that is to be adopted by Yeo Valley Organic to help achieve its marketing objectives. It is a one-year program to market the new yoghurt products by the company. 2. Mission and Business objectives The management at Yeo Valley Organic has noted that the quality of the products can be improved through proper care given to the dairy animals. This requires proper environmental conservation initiatives. Thus, the organization is committed to providing quality products to customers while reducing the adverse effects of their operations on the environment to ensure sustainable production. The organization has set a numb er of objectives that are concerned with management of environment. It is concerned with ensuring sustainable production in order to survive in the future market. To reduce the production cost