Marketing Plan Final evaluation Essay Example | Topics and Well Written Essays - 1250 words

Marketing Plan Final evaluation - Essay Example Joseph High School2, Toronto). Carnival is defined as the period of merrymaking and feasting celebrated just before Lent3. It is also referred to a traveling amusement show usually including rides, games, and sideshows. In simple words it is nothing but a festival of games and entertainment events in any place of common activity. It is also defined as the festival marked by merrymaking and processions and organized series of Different carnival games like Water Shooters, Fishing game, wack a Mole, Basketball, Potato sack, legged race, egg toss, drunken sailor, dress up races, obstacle course, Ball/ ring Toss and dunk tank are regularly conducted as part of wet stock. In addition, Trivial pursuit, American idol, dance events, and video games like wrestling, madden However relay races were not liked by considerable sample (60). Once the relay race is conducted the preference is mainly given to obstacle course (29), potato sack (21), 3 legged race (13) and drunken sailor (11) (Graph 2). Similarly the higher number of candidates (109) who participated in this survey opined that they would appreciate the communication of video games. The maximum choice was given to guitar hero (13), DRR (12), madden NFL (8), and WII (8) (Graph 3). Video games like MANU, sports, car racing, pacman, NBA, wrestling, diddy kong, rugby, baseball, tetris, NHL, GTA and hockey are also preferred but in lesser number. Majority of the candidates liked the dunk tank (152) and interestingly they have given choice for teachers compared to that of students. Some students have given consent (44) for raffles and majority of the participants are ready to 2-3 $. Majority students (122) preferred out side catering. The preferred items for lunch are pizza (68), hamburgers (57), hot dogs (51), and deli (10) (Graph 4). Similarly the reasonably good number of children showed liking for ice cream (69), cotton candy (55),

The Oil Crisis Has a Big Influence to People’s Future Essay Example for Free

The Oil Crisis Has a Big Influence to People’s Future Essay Nowadays, Oil crisis has a big influence to our world right now. The harmful effects probably are easier to see. We have already indicated that conflict tends to cumulate rapidly. This snowballing tendency may lead to complete breakdown before the self-limiting features of most interpersonal exchanges have a chance to operate. â€Å"Oil has always been at the center of discussions of resource scarcity. Over the last decade of volatile and often rising oil prices, a vast peak oil literature has emerged citing the geological finitude of petroleum as a harbinger of an era of catastrophic energy scarcity. (Matthew 816-826) Concerns about oil resources is one of humanitys greatest issues, people overused of oil will bring a huge of negative impacts to people’s lives, such as economic issue and environmental issue. Therefore, saving oil resource and developing new energy are becoming important task of human being. When people began to invent and started to use of the motor vehicle, they did not realized that the shortage of oil resources will bring a huge negitive affect to human society. Also, a view of the global economic system as one divided between certain industrialized nations that control wealth and developing countries that are controlled and exploited. While, these effects does gradually emerge day by day. A decade year ago, the international energy experts predicted that there had been only 40 years enough of oil resources on the earth. (Kuo 8) However, from the current situation, the 40 years projection period is clearly to break now. Futhermore, the decrease of the annual global oil production is associated with most of countries and regions will reach to oil resources possibilities in their forecaste period and they start to decrease oil production. (Vysotskii 11) Therefore, people need to develop the new energy resources. While,the nature gas as an abudant and affordable energy which is given to people a good option. (Kuo 9) There more and more vechiles are used in the big cites such as Beijing , Newyork , Tokyo , Paris ,etc. So, the more demand of vechiles means that the more quantity of oil we need. kuo 9) In U. S, oil resoursce always a big issue to people , for example,the world’s price of the gaslion has a big influece to people’s lives. As we know that oil price is becoming more and more expensive , therefore we need to use more natural gas to our auto vechiles instead of the peak oil. (Kuo 11) On the other hand, the oil resources lead to many wars happened and the oil price is unstable. Therefore, with higher oil prices, the demand of natural gas is raising so that people pefer to choose natural gas as new energy resource. Justine, 70) Moreover, the overused of the oil has the disadvantage to our environment and personal safety. For example, the petrol engine exhaust emissions of Vehicles has seriously affected peoples living environment and air quality. There are currently no alternative sources of energy or raw materials that can take the place of oil to allow people in developed societies to continue to live as they are currently living. ( Tranter and Sharpe 182) So people need to explore new energy instead of the peak oil. Otherwise, the harm will effect people’s next generation. Especially, the children will take the risk of the cheap oil issues. For example, cheap oil has allowed many parents feel not safety for their children play outside because it could cause the traffic accident. (Tranter and Sharpe 184) Therefore, natural gas is a fundamental element in the future energy supply mix, and it has fewer harmful pollutants and can help people create a cleaner and more healthy environment. (Kuo 10) An area of study that is concerned with the interrelationships between people and their environment. â€Å"Nevertheless, since the world has such gigantic reserves of natural gas available, and oil is clearly on the wane, the use of nature gas to replace oil is highly probable whatever happens. We must not forget, that replacing oil by natural gas produces far less pollution and, if carefully extracted, can help assure a cleaner environment with huge benefits for transport, health, industries and electricity generation. (Kuo 9) Therefore, the excessive use of oil resource is not only effect environment but also hurts personal safety. Human being is a big family in the world, so we should protect the shortage energy and invent some new resources instead of the oil resource for our future lives. As defined by the world health organization, a state of complete physical, mental, and social well- being, and not merely the absence of disease and infirmity.

Analysis of The lake of Innisfree Essay -- English Literature

Analysis of The lake of Innisfree This poem is about an island called Innisfree. It is a beautiful open area surrounded by wildlife. Keats is from Sligo himself and Sligo is very near to the island called Innisfree. The island is very small and is situated in a bay. When Keats writes this poem he is in London at the time, and the poem is circulated around his memories of his island and contrasting it with the dullness of London. An example of this is ‘pavements grey’ which describes the dullness and how London is colourless. This is the contrast as the island is colourful and instead of pavements there would be grass. He then uses the phrase ‘I will arise and go now’ this is emphatic which means he wants to do it immediately. This emphasises his discontent of being in London. He then thinks into the future about how he’s going to build his house there and contrasts it to the London, concrete houses. He says he’ll make it out of clay and wattle, both natural materials. He has a similar fantasy to Robinson Crusoe’s adventure. The idea that he’ll be self-sufficient, growing what he eats and living off nature. He specifies exactly what he’s going to have on the island with the phrase ‘nine been rows will I have there’ gives the idea its something he’s always wanted. Its also a definite number, he doesn’t want 6 or 2 he wants 9. This shows that he’s planned it out carefully and again gives the idea that he feels strongly about this fantasy. ‘And live alone in the bee-loud glade’ - this gives the idea of solitude, living alone but yet not that alone as he has got the bees buzzing. This gives a soft sound as if he wants company and is comparable to an old man with a radio. It also means that unlike L... ...e stands in grim London. The water lapping is another calm sound which suggests tranquillity. It’s as if he’s being tempted by the sounds of nature. Line 11- the grey, dull pavements contrast with the ‘purple noon’ in verse 2. ‘I hear it in my deep hearts core’. the core of an apple is the centre, the soul in a human or the heart. This means that he’s experiencing a desire that fills his whole body and that he really wants to go. The phrase ‘I will arise and go now’ is a quotation from the bible and the story of the prodigal son. The phrase itself comes from the exact part where he’s had enough of cleaning and eating with the pigs and is ‘I will arise and go to my father’ (Luke 15 v18). It means you should do what you really want to do . In the story, the son goes back to his father and in the verse Keat’s wants to return to his homeland (Innisfree).

Southwest Airlines :: essays research papers

Southwest Airlines 1.)  Ã‚  Ã‚  Ã‚  Ã‚  Many changes have occurred and are occurring in the airline industry, which pose a potential threat to Southwest Airlines. The airline industry has traditionally had many airlines receive annual loses on their income statements. This trend is still continuing today as many airlines stand in financial trouble. Some of these financial troubles arise from changes brought upon them from the ever-changing governmental regulations. The most recent change in governmental regulations that will have the largest effect on Southwest Airlines is the change in the federal ticket tax in 1997 on flight routes that are one thousand plus miles. This new tax system replaces a percentage tax with a tax that includes a flat segment fee that will cause conflict with the low-fare carriers. This is causing Southwest to make some changes in their strategy, which will cause them to lose some of their cost advantage. Their largest cost advantage over their current rivals is in the fligh ts, which are five hundred miles (59% cost advantage). Their cost advantage is much smaller for the larger flights, which are one thousand five hundred miles (35% cost advantage). This already has caused Southwest to change their strategy by making their nonstop flights longer with over 16% of their flights longer than one thousand miles.   Ã‚  Ã‚  Ã‚  Ã‚  Another threat that Southwest Airlines is facing is the mimicry by other airlines. Other airlines are copying Southwest’s strategy in order to enter the low-fare, short-haul market. Delta Airlines has built a low-fare regional carrier service and has acquired a minority stake in three regional airlines. United Airlines is also making a serious entry into the same market. United is doing this with United Express, which will feed passengers from regional carriers into the United system, and United Shuttle, which provides over 450 short-haul flights in the western states.   Ã‚  Ã‚  Ã‚  Ã‚  The opportunity for expansion is limitless for Southwest Airlines.

Review of related literature Essay

CHAPTER II As mentioned earlier, it is indeed a certainty that the journals and books used by the author of this study is much related to the issue being discussed. The said journals are to be introduced herein. One of the basic factors of success in any organizational progress is the art of motivation. However, motivational procedures are not that easy to apply especially if the crowd to be dealt with is not that inclined or cooperative in the progress being implied in a specific organization. According to Martinez, in his book entitled â€Å"Management Theory and Practice†, motivation consists of three basic phases of development: †¢ Examination of the situation Before anything could be started, it is very important to first examine the real situation and how the situation is supposed to be dealt with. This may include an evaluation of the present circumstances and how it could be related to what future results are expected from the program or motivational procedure to be implemented. (Martinez, 121) †¢ Consideration of the Participants. Who are the participants to the program or the procedural approach? This question should be considered upon the formulation of the motivational processes that would be chosen by the administration to be implemented. (Martinez, 15) †¢ Application of Procedures After evaluating the situation and determining the people who would be involved in the programs, the application of the formulated procedures could already be commenced in a planned way. In this manner considerably fine results could be expected upon completion of the procedures. (Martinez, 16) Through the constant observation of the completion of the said phases, program procedures could be expected to become successful. The presence of the processes mentioned in here could determine the success of any applied motivational procedures by any business administration or even educational institutions at that. Meanwhile, Don Dinkmeyer in his book entitled â€Å"Leadership by Encouragement† stresses about the importance of encouragement in becoming a good leader. He says that: â€Å"the main aim of leaders is to help their colleagues progress for themselves and the organization they work as well† (Dinkmeyer, 41). Hence, this means that among the important factors that each person within an organization should consider is the fact that they need to be leaders in their own ways and encourage their co-workers to progress in a way by which the organization and they themselves could benefit much. Dinkmeyer further adds, â€Å"there are necessary factors to consider in being a fine leader of encouragement† (44). Here are some of the suggested factors of concern in Dinkmeyer’s book: †¢ As a leader, a considerable act of control is needed; however, concern for colleagues is also a character necessary for leaders to have. (18) †¢ Motivating people for further self progress and organizational benefit is one of the leader’s most important functions in a team. Hence, this skill should be enhanced and considered a major work for leaders. (19,20) †¢ Empathy for other colleagues concern in the motivational program should be applied. Yes, being able to understand how others feel about the progress procedures should be considered by the leaders. This way they are able to take the challenge of dealing with people’s reactions towards the program and be able to motivate them to take the progressive procedures as well. (25) Yes, by being able to become an ideal leader, a person could be able to encourage other people around him to be able become mote progressive in their own ways. One of the basic reasons why this study has been commenced is the fact that the motivational processes are highly concerned with language classrooms, specifically ESL classes. In this regard, Zoltan Dornyei talks about specific factors of concern especially on the part of the educators when they are dealing with their students. Here are some of the suggestions he mentions: †¢ Be leaders and become role models in class. As the educators show their enthusiasm in teaching, the students too are able to have encouragement to learn the language with enthusiasm as well. †¢ Make the Classroom Environment Lively This could include the ability of the educators to encourage their students to speak out their ideas and their thoughts regarding the issues being discussed which should be of interest to the students depending on their age and their races. This would allow the students understand the language they are trying to learn while enjoying sharing their thoughts at the same time. †¢ Be Open to Suggestions from Students The fact that the students also want to have exposure to the language at a certain level, the educators should consider hearing what they want form the class to be able to help them participate more during discussions. This way, they could become more progressive with their studies as the classes continue. With regards to the direct worker motivation processes, Abraham Maslow has something to say about the theories of motivation that could be utilized in encouraging the people to work hard not only for their own good but for the good of their organization as well. According to him, there are necessary physiological needs of the workers that must be provided by the organizations to be able to get the best out of their employees. Among the breakdown of his hierarchy of needs of employees are three major points of consideration: †¢ Needs of self-actualization As an intrinsic motivation, this factor of concern is directed to an employee’s ability understand that he is of some worth to the organization he is working for. †¢ Preconditions for the basic satisfaction. Also considered as an intrinsic motivation, this concept of encouraging the employees involves the satisfactory aspects of the employees within themselves due to the work they are doing. †¢ Desires to know and understand One of the important factors of self satisfaction is one’s ability to learn more as an additional knowledge to for themselves from their jobs. True, this factor of consideration in motivating the employees helps a lot in making them realize that they have certain benefit form the work they are engaged with. Thus they are motivated to work even better to be able to gain their benefit from their company. On the other hand, Frederick Herzberg talks about external motivation that has to be implied to be able to encourage employees to work at their best. Among the said extrinsic aspects of motivation are : †¢ Achievements †¢ Recognition †¢ Growth and Advancement †¢ Interest in the Job These four factors of consideration helps the employee realize that their abilities are appreciated by their organization and are used as a reason for other’s to follow their work ethics and attitudes. With the use of these suggestions, it could be expected that the classroom procedures would become more productive and more progressive for the capability of the students to use the English Language more effectively. Hence, the programs of learning would be more effective and practical for more and more students who are interested to take the ESL courses that the learning institutions offer. With the utilization of the literatures mentioned herein, the discussion of the issue being tackled in this paper shall be continued towards its completion. CHAPTER III Discussions An ample amount of motivation in the Toronto ESL program offerings have resulted in considerable successful final products. However, the question here is, how much motivation did it take before the educators were convinced to take on the challenges of teaching other races with the ESL programs that has been formulated for the different institutions to include in their learning programs? Certainly, motivating people to take on the challenges of change is not an easy task. According to Andrew Duffy’s report on Canadian learning institutions, Canada’s failing of a number of students who are studying in the said country has been due to the fact that the seriousness upon the program that the students are ought to learn has not been realized much by the students themselves. As a result, educators handling this type of situation also loose their enthusiasm upon the application of the program, which they ought to offer to their students. This situation then called for much motivational processes on the part of the administrators of the learning institutions. The Motivational Procedures Specifically focusing on the institutions in Toronto, Canada, it has been reported that the staffing of ESL teachers has been increased in a matter of time to be able to support the existing teaching force with the other educators that are needed to attend the needs of the students in Toronto. Notifying the educators on how to specifically help the students realize what they have to learn about their chosen courses have made so much difference for the reports which were once reported about Toronto. The Toronto Star reports that in a nationwide survey of some 9,000 high school dropouts in Canada, â€Å"three out of every 10 dropouts leave school because of boredom. † Good grades are no indicator that students will stay in school, as over 30 percent of those surveyed had high marks. Jim Livermore, vice president of the Ontario Secondary School Teachers’ Federation was not surprised. He stated: â€Å"Boredom is more of a factor today than it was 20 years ago because of television. To interest kids everything today has to be glitzy, high tech and showy. † Mr. Livermore feels that some of the brightest minds are not being challenged in school. He added that the â€Å"old way of teaching doesn’t work any more. Rather than lecture-style teaching, we have to get students more involved in learning. † Hence, it has been added in the motivational procedures the educators need to be educate themselves. This education includes teaching strategy enhancement as well as informing the teachers on the real need of the country of having English Speaking citizens. It has been stressed out that the production of students who are able to speak professional business English gives the country a greater chance of being globally competitive, as their employees become world class. Hence, the educators were able to realize the need for the said program. As a result, the educators were motivated to continuously assist their students to becoming highly competent when it comes to using the English language in a professional level. Results of Motivation After the motivational procedures have been implemented, fine results have been received by several Toronto learning institutions. Yes, the application of the learned strategies through the motivational programs, which were commenced, proved to be productive and successful for the students who were able to realize the need for them to progress on their own way. Certainly, it has been observed that much of the motivational tactics that the administrations used for these programs were indeed effective. The motivation that the teachers were able to gain during the training programs has directly affected the way the students view their need to learn their subjects. The fact that the teachers realized the need for the program in their place, the programs became much productive, able to give the students the ample training they need to be able to become competent enough in the usage of the English language. This then helps the Canadian employers to be more at ease as they hire students who were produced by the Toronto learning institutes. STUDENT COMPETENCY RESULTS The existence of fine educator skills, excellent learning environment, and constant encouragement form educators have been able to result to several considerable results on the part of the English speaking skills of the students. The competency of the educators has driven the students to learn more and apply the subjects they have learned to their own everyday lives. It has been more often than not the students were motivated to learn more everyday as they see the enthusiasm from their teachers to help them learn the language and apply the language in their daily activities. The confidence among individual students has also been developed through the educating programs. The process of learning for the students became more accommodating and progressive as it gave attention to their needs and gave importance to their development not only as English speakers but as individuals living in Canada as well. CHAPTER 4 Overall Situational Assessment. With the details of ESL development programs in Canada, specifically in Toronto, listed in this paper, it shows how much motivational procedures aimed towards the educators could contribute so much on the way the students progress in their studies. The effectiveness of the curriculum of English learning offered in institutions of education is highly based upon the enthusiasm of the educators to handle their classes while being able to meet the needs of each of their students. Indeed, teaching students with so much diversity among them is a great challenge to any educator in the learning industry. The consequences though of ample training and motivation with regards to the teaching strategies used by the educators is indeed fruitful and beneficial on the part of the students and the economic growth of the country basing from the competency of the employees produced by the institutions, regardless of the fact that they are native English speakers or not. In this manner, the certainties of the employers on the new graduates of learning institutions become stronger and the results of the job done by these students are much globally competitive as they re able to use the English language in professional applications. Chapter 5 Conclusion From the study that has been presented herein, it is obvious that the situation of organizations is constantly changeable. Most likely, the focus is to continuously make possibilities for changes. TO be effective in facing company challenges in facing grievances and demands of the employees within a certain organization, it is indeed advisable for the human resource management to take necessary steps in creating strategic structure of Human Resources Department Organization. This means that as the HR faces so much turmoil in managing people, the whole body of the HRD should be subdivided into several parts who would be in charged in facing only specific details on the organization’s internal affairs. In this way, the responsibilities would be distributed and the issues would be more focused upon by personnels who are more experienced on the matter at concern. As for example, a certain group within the HRD would be in charged in salary and payment grievances, another on benefits, then another on finances and so on and so forth. Having this structural design of organization would ease the troubles of the Human Resources Department in facing company issues, all at the same time. Surely, the decisions that would be made in this manner would be more thought about and in turn, would become more effective and practical as well. As years continue to progress, employees of organizations become more and more demanding. Because of this, the Human Resource Department is faced with more and more problems, which they are expected to fix. True, the challenges for the HRD continuously grows and as an answer to this, the HR. should also consider continuous development in terms of effective practices in facing issues. Indeed, the Human Resources Management has the most complex and complicated work in an organization. Yet, by the use of strategic approach in facing issues, the Human Resources Management would be able to survive the struggles and emerge victorious in bringing the organizations to prosperous status. BIBLIOGRAPHY Internet Journal Sources: The Community Social Planning Council of Toronto. (2005). Community Voices, Perspectives and Priorities. http://72. 14. 253. 104/search? q=cache:LHaAxJemZSoJ:www. inclusivecities. ca/publication/reports/Toronto-ICC-Report. pdf+ESL+in+Toronto+Canada+reports&hl=tl&gl=ph&ct=clnk&cd=6. (November 7, 2007). The 2003 Atkinson Fellowship In Public Policy. (2003). Class Struggles: Public Education and the New Canadian. http://www. atkinsonfoundation. ca/files/Duffyrev. pdf. (November 7, 2007). A. H. Maslow. (1943). A Theory of Human Motivation. http://www. advancedhiring. com/docs/theory_of_human_motivation. pdf. (November 7, 2007). Frederick Herzberg. (2006). Human Relations Contributors. http://www. accel-team. com/human_relations/hrels_05_herzberg. html. (November 7, 2007). Books: Don Dinkmeyer. (1995). Leadership By Encouragement. CRC Publishing Company. Zoltan Dornyei. (2001). Motivational Strategies in the Language Classroom. Cambridge University Press. Lewis E. Losoncy.(2003). The Motivating Team Leader. DC Press. Barbara Burnaby. (1992). Socio-Political Aspects of ESL in Canada. Ontario Institute for Studies in Education. JoAnn Phillion. (2002). Narrative Inquiry in a Multicultural Landscape: Multicultural Teaching and Learning (Issues in Curriculum Theory, Policy, and Research). Ablex Publishing. Devon Woods. (1996). Teacher Cognition in Language Teaching: Beliefs, Decision-Making and Classroom Practice (Cambridge Applied Linguistics). Cambridge University Press. Craig Chaudron. (1998). Second Language Classrooms: Research on Teaching and Learning (Cambridge Applied Linguistics). Cambridge University Press. HYBELS. (2003). Communicating Effectively. McGraw-Hill Humanities/Social Sciences/Languages Jere Brophy. (2004). Motivating Students to Learn (2nd Edition). Lawrence Erlbaum Associates; 2nd edition. Irene M. A. Henley. (2004). Aviation Education and Training: Adult Learning Principles and Teaching Strategies. Ashgate Publishing Company. Ken Hultman. (2001). Balancing Individual and Organizational Values: Walking the Tightrope to Success. Pfeiffer; 1st edition. Ezdras Martinez. (1990). Management Theory and Practice. Rex Book Publishing Manila.

Automated Wars Essay Example

Automated Wars Essay Example Automated Wars Essay Automated Wars Essay Automated wars In our world today, wars are being fought openly and discretely. Warfare is becoming more sophisticated and intelligent. The weapons business has become a lucrative means of earning money for the parties involved. These parties sell war as a necessity for our wellbeing. However the promotion of war is not an easy task. War is known to cause destruction, it is the cause of many innocent deaths, more often than none wars do not resolve issues. For these reasons and many more, wars are not welcomed, people donâ„ ¢t want to be killed and for that matter kill others. But what if wars could be fought with precision What if only the bad guys died What if a machine calculated a threat level and made the decision to kill This is the direction the modern warfare is headed towards. The ability for a machine to automatically locate and attack a target, with minimal human intervention is the focus of leading global militaries. Organizations such as United States Air Force (USAF) are focusing o n artificial intelligence to conduct reconnaissance and make decisions based on their findings. However, are these intelligent machines going to work with us Or will we eventually reach a point where we will have to fight the machines for our survival This essay will evaluate this question and prove that a heavy reliance on artificial intelligence may eventually cause us more harm than good. The USAF has released an action plan in which the main focus is to evolve existing unmanned aircraft systems (UAS) to include artificial intelligence (AI) to make combat decisions, while acting within legal and policy constraints without necessarily requiring human input (June, 2009). The UAS have been in development for several years and are only recently being relied upon as dependable service machines. This technology, along with the assistance of humans were developed to allow forces to conduct dull, dirty and dangerous missions, like searching tunnels and caves for terrorists, rescuing wounded soldiers, spying on enemies and even killing humans (Lin, 2009). There are more than 7,000 unmanned aircrafts and 12,000 ground robots currently in service in both Afghanistan and Iraq (Lin, 2009). The USAF believes that by 2024 the military will be at a point where the UAS will be able to carry out orders that would otherwise be limited by the lack of precision, and speed of reaction by h uman soldiers. (USAF, 2009, p. 14). The USAF holds an instrumentalist point of view in which they believe that the use of technologies such as the UAS is a solution to our existing problems in warfare. It is believed that the human soldiers are limited to their performance and physiological characteristics. Current manned aircrafts cannot be exposed to certain risks due to the fear of losing human life. Some missions are also assumed to be jeopardized due a soldierâ„ ¢s reaction time to a situation. With the use of UAS, battlefield decision will be made much more rapidly by allowing these machines to perceive a certain situation and act independently without human intervention. (USAF, 2009, p. 14) Although the idea of using AI enabled machines as tools to fight our wars, while saving soldiersâ„ ¢ sounds appealing, should this be accepted as a solution within our society Patrick Lin, raises a good point in his article The Ethical War Machine , by stating that the use of these military machines may make it easier for nations to wage war largely because they reduce risks and friendly casualties which usually bear a heavy political cost (Lin, 2009). With reduced political risks and less fear of losing soldiers, governments may not face the same amount of resistance from activists that they would receive today. As a result starting a war would become a lot easier than it is today. If these wars are waged, what social impacts will these machines have on our society If these machines worked as planned, and did not raise problems of their own, one has to wonder how this will affect the opposing party. Lin believes that since these machines can deliver quicker, more decisive victori es for us (Lin, 2009), the enemy may retaliate by resulting to more desperate strategies and tactics. Enemies may also have their own machines to fight their battles. If this happens, are we safer in the future with these machines than we are now This of course is a dilemma that we would face if the AI machines were to work as proposed. We know from past events in history and according to Murphys Law that not all technological inventions have and will perform exactly as projected. A big believer of this method was Theodore Kaczynski, the Unabomber. Kaczynski viewed technology from a dystopian point of view, he believed that the design and use of technology would have unintended consequences (Joy, 2000). However, the USAF has a different point of view. They believe that with proper ethical discussions and policy decisions these AI machines can be guided towards a set future. Additionally they believe that the systems for the UAS will be programmed to be based on human intent, with humans monitoring the execution of operations and retaining the ability to override the system at any point during a mission (USAF, 2009). Choosing an ethical perspective to guide the machines seems to raise another issue. In our society people hold varying ethical beliefs and values. How then, will we figure out which ethical theory we sho uld use to guide these machines Lin raises a good ethical question that these machines and the creators of these machines would face. He asks Should we let a robot decide that it is permissible to sacrifice one innocent person (for instance, a child) to save 10 or 100 others This is an interesting question because our soldiers have yet to figure out exactly how to distinguish illegal targets in the battle field with 100% accuracy. If this is a problem we cannot solve our selves, how will we guide these machines to make these decisions for us Maintaining this perspective we can also question the morality of these machines. In his article, Lin questions how these machines would react in certain situations. He explains that as a band of brothers, soldiers trust and support each other which can sometimes lead to abuses and cover-ups (Lin, 2009). He questions how these machines, which will have cameras to monitor action and ensure proper behaviors, will uphold the brother hood. Additionally Lin also suggests that the use of machines to conduct operations may increase distrust among the people living in the country, he questions how effective these machines will be in winning hearts and minds of the other side to achieve a lasting peace (Lin, 2009) The USAF believes that as time passes and as these machines become more sophisticated in the battle field they will learn from their actions. They also imply that if these machines are being found to make errors, humans will retain the ability to change the level of autonomy as appropriate for the type or phase of mission (USAF, 2009, p. 59). Building a sort of Kill switch into these machines is a great idea, but it may not be very practical if the purpose of these machines is to conduct their missions with minimal human intervention. The goal of the USAF is to have fewer human operators flying; instead they would be put in charge of directing swarms of these machines. With one soldier controlling multiple machines, is it possible to have the soldier pay attention to every little detail that the machine sees In the article Can AI fight terrorism, Juval Aviv describes a similar problem that exists with AI today. A person standing a couple of feet from his or her suitcase for more than a few minutes at an airport could set off an alert with an AI-monitored camera system, whereas a human being looking at the same scenario would know that there is not yet a cause for concern. This can result in a boy who cried wolf scenario where too many false alarms cause alarms to be ignored (Aviv, 2009). If the soldiers begin to ignore ce rtain alerts, are we not allowing these machines to think on their own The USAFâ„ ¢s plan is to allow these machines to automatically perform repairs in flight and conduct routine ground maintenance without human touch labor. Some might argue that allowing these machines to think on their own, and giving them the ability to perform repairs may give them a life of their own. However this may not necessarily be the case. Billy Joy explains this in his article Why the future doesnt need us. He states that the human race would never be foolish enough to hand over all the power to the machines (Joy, 2000); this is the same ideology that organizations such as USAF share. However, Joy also suggests that the human race might easily permit itself to drift into a position of such dependence on the machines that it would have no practical choice but to accept all of the machines decisions (Joy, 2000). This is a valid point, as we can look back in history to when the internet was invented. At first the internet was introduced as a mere tool to extend our methods of communication. Today, many people have become heavily reliant on the internet and without it they feel lost and disconnected from the world. The heavy reliance on these machines to fight our wars may bring us to a point in the future where we would begin to trust the judgment of these machines. We may not be able to disconnect ourselves from these machines as they will perform operations at a rate which we will not be able to match. Shutting down these machines in the future may cause us to become overwhelmed with the work that would lie ahead. We can look at this scenario from Neil Postmanâ„ ¢s critical points about technology. Neil suggests that for every advantage that technology offers, there is always a disadvantage. In the case of AI machines, we can see that the obvious advantage to this technology is convenience and efficiency. While the disadvantages are potential overreliance on these machines, as well as the lack of experiences we have in dealing with such technologies. Neilâ„ ¢s second point of view suggests that technology is the enemy of culture and tradition. The use of these machines can certainly harm our current traditions. The bond that soldiers maintain today will be eliminated with the introduction of machines. All future battles would be monitored by surveillance devices and cover-ups and the code of silence will become obsolete. The third point implies that technology has become more important than culture and tradition. Just the fact that our governments are exploring these technologies as poss ible machines to fight our future wars demonstrates that technology is becoming more important than our traditional methods. The fourth point Neil makes is that technology does not empower us. This point is somewhat debatable in the case of AI machines. The party with the most efficient and powerful machines will certainly become empowered, but this does not necessarily mean that their problems will disappear with the increased power. This brings us to Neilâ„ ¢s final point which suggests that technology does not solve our problems. These machines are being created to solve problems such as the loss of soldiers or the lack of precision in our battle fields today. However are these problems really solved With a closer inspection, it can be argued that although soldiers will not be pushed to the front lines, they may still be in danger as enemies will have similar technologies to counter attack. In addition, the militaries will have to worry about the types decisions these machines may make, as they may not resolve issues with the same ethical perspective as a human soldier would. The invention of these machines is inevitable as our governments will continue to develop technologies to stay ahead of their enemies. These AI enabled machines may not solve our problems as organization such as the USAF has planned. Instead they may result in more complex problems that may become much harder to solve. Our increased reliance on these types of machines may lead us to a point of no return. ? Bibliography Aviv, J. (2009, June). Can AI Fight Terrorism Retrieved July 2009, from Forbes: forbes.com/2009/06/18/ai-terrorism-interfor-opinions-contributors-artificial-intelligence-09-juval-aviv.html Joy, B. (2000, April). Why the future doesnt need us. Retrieved July 2009, from Wired.com: wired.com/wired/archive/8.04/joy_pr.html June, L. (2009, July). US Air Force says decision-making attack drones will be here by 2047. Retrieved July 2009, from Engadget: engadget.com/2009/07/28/us-air-force-says-decision-making-attack-drones-will-be-here-by/ Lin, P. (2009, June 22). The Ethical War Machine. Retrieved July 2009, from Forbes: forbes.com/2009/06/18/military-robots-ethics-opinions-contributors-artificial-intelligence-09-patrick-lin.html USAF, U. S. (2009, May 18). Unmanned Aircraft Systems Flight Plan. Retrieved July 2009, from Government Executive: govexec.com/pdfs/072309kp1.pdf

William H. Gates III essays

William H. Gates III essays This paper will focus on the life and career of Bill Gates for a english report. This biography will be divvied up into 5 sections: Introduction, Early Life Accomplishments, Later Life, and Conclusion. Bill Gates is the richest man on the planet and is the chairman, CEO, and chief software architect of the Microsoft Corporation. He has also written two books named Business @ the Speed of Thought and The Road Ahead. I have chosen this individual mainly for the following three reasons: 1. To see how Bill Gates is like me 2. How he stared Microsoft with Paul Allen 3. Since I also like computers like him. Bill Gates was born on October 28, 1955 in Seattle, Washington, which now is the home of the Microsoft Corporation. His family was well off when it came to money. William H. Gates II his father was a Seattle attorney. His mother the late Mary Gates was a teacher, director of the First Interstate Bank, a University of Washington regent, and chairwoman of United Way International. He had two sisters, an older sister named Katherine and a younger sister named Libby. Bill Gates was married to Melinda French on January 1, 1994. They have two children: a daughter, Jennifer Katharine Gates who was born in 1996 and a son, Rory John Gates who was born in 1999. When Gates was young he went to public schools, but his parents then sent him to Lakeside Middle School, which is a private school. Then he went to Harvard University, which was where he met Paul Allen, the co-founder of Microsoft. Like all of us Bill has hobbies as well he likes to program computers, tennis, golf, playing bridge, a nd reading. Bill Gates is known all around the world for his company. He has created Microsoft one of the worlds most powerful technology companies. While creating this company he has made billions of dollars for himself. This is why he mostly made so much money and became the worlds youngest billionaire around the age of 30 years ol ...

A Vampire’s Kiss Essays

A Vampire’s Kiss Essays A Vampire’s Kiss Paper A Vampire’s Kiss Paper â€Å"If you could live forever, what do you live for? † This is the tagline of the latest and box-office vampire movie, Twilight. Revolving around the life of an awkward 17-yr old girl, Twilight is a film about the new life and the inconceivable love Bella Swan found. Pressed to live with her father in Forks, Washington after her mother remarried, Bella came to know a secret kept away from humansthe true existence of vampires. In her first day at Forks High School she became an instant celebrity, what with her damsel-in-distress nature and pale yet stunning beauty. Not only had she been the center of attention but Bella had also got contact with the beautiful god-like Cullens. And as she gets to know the Cullens more, especially the irresistible mind-reading Edward Cullen, her life was put more into danger. It seemed it’s not only humans that found her very appealing, but her scent was mouth-watering to vampires too; thus she became the object fought for by the Cullens and the nomads James, Victoria, and Laurent. A classic battle between good and evil, this time portrayed as a clash involving the vampires that vowed to drink only animals’ blood and those who yearn for humans’ blood, Twilight presents heart-pounding scenes as the fight between James and Edward for Bella’s life ensues. In the end, Edward’s love for Bella conquered all and they went to intimately dance at the school ball. A movie that would make you wish you were a teenage girl, Kenneth Turan of the New York Times believes Twilight succeeds in capturing the essence of the book from where it was adapted. Stephenie Meyer, author of the Twilight saga, is not exactly a great literary stylist but she has come up with one heck of a romantic concept. (http://movies. nytimes. com/2008/11/21/movies/21twil. html) And that is exactly what is shown in the motion picture; the scheme of how love could cross the boundaries of life and death just to be with the one you love most. There are several things that made this film a big hit. One, it got a good plot and a problem that matches that of the Oscar-winning â€Å"Ghost. † While there had been more than handful vampire movies from then until now, Twilight had still made its marked, the newest Dracula now known by the name Edward Cullen. Two, it’s brought to life by a playwright, Melissa Rosenberg, and a director, Catherine Hardwicke, with astounding reverence. Hardwicke particularly, as Turan says, â€Å".. whose entire career has been built on the veneration of young adults, Hardwicke has connected so intensely to the Meyer novel that its hard to imagine anyone else making a better version. † (http://movies. nytimes. com/2008/11/21/movies/21twil. html) And lastly it was acted out by actors, Kristen Stewart and Robert Pattinson as Bella and Edward, who put their heart out to their roles. Turan even compared it to Greta Garbo and Robert Taylor when they did Camille for George Cukor. On the whole, the movie had been a watchful. Not only were the scenes gorgeously produced but the casting, as well as how the roles and the lines were delivered was outstanding. The movie review, made by Kenneth Turan, only made me realize more how wonderful Twilight has been made, despite the fact that it was a low-budget film. It’s a great movie, indeed a motion picture to be talked for years to come. I like it not just because Robert Pattinson was a handsome Edward or I wish that I was Kristen Stewart but also because it touched my inner feminine persona. Every woman and every girl wishes for a knight-in-shining-armor to come and sweep them off their feet. Even when a girl or a woman shows a very strong character, deep inside she is wishing for a prince that would show her the true meaning of love, and how it really feels to love and be loved. Twilight is a movie that captures that essence and for that truth, Twilight, for me, gains two thumbs up. Turan, Kenneth. â€Å"Twilight. † The New York Times. 6 April 2009. http://movies. nytimes. com/2008/11/21/movies/21twil. html [Turan, Kenneth. â€Å"The Love That Dare Not Bare Its Fangs. † New York Times. 21 November 2008. ]

Legal Studies Essay Example | Topics and Well Written Essays - 500 words

Legal Studies - Essay Example When the appellee (Katko) trespassed on the uninhabited house to steal old bottles and fruit jars, which cost less than $20, gives the implication that the owner of the said house has the right to impose self defense for their property against him (appellee) and his companion. Adhering to the principle of self defense, then the defendants are right to say that they have the right to defend their property. What would be erroneous so speak is the means employed to protect their belongings. One of the requisites of self-defense is the â€Å"reasonable necessity of the means employed.† Using shotgun that could inflict serious physical injuries or even death defies this requisite in self defense knowing the fact that it could not even put the lives of the owners at risk because, as mentioned, it has been uninhabited for several years. As one of the justice who concurs, Moore, said â€Å"the primary issue presented here is whether an owner may protect personal property in an unoccu pied boarded-up farm house against trespassers and thieves by a spring gun capable of inflicting death or serious injury.† Thus, the means employed (the shotgun) is too ruthless to use in defending an unoccupied old farm house from trespassers.

The more advances that are made in Medicine, the more things stay the Scholarship Essay

The more advances that are made in Medicine, the more things stay the same. Discuss - Scholarship Essay Example The likely development of resistance or tolerance compromises the successful application of therapeutic from the first day of usage. This applies to agents in the treatment of fugal, bacterial, viral, and parasitic infections in addition to the treatment of chronic ailments including diabetes and cancer among many more. Furthermore, it is true to diseases caused by living things among them animals, human beings, plants, insects, and fish. Fifty years after the discovery of infectious agents, the discovery and application of antibiotics provided an immediate solution to one of the main diseases that wiped communities (Correll, 2001, p. 1708). They took a major step in revolutionizing medicine in various perspectives. Doctors saved millions of lives since then to date. The discovery of antibiotics became a turning point in the history of humanity. Sadly, continued use of antibiotics resulted into the development of resistance resulting in the appearance of strains resistant to drugs. Experts in the medical profession now send a warning that the world would easily return to the ear before the discovery of antibiotics. Reports from the World Health Organization show that at present, there are more than twenty thousand genes with the capacity to resistant treatment. Scholars refer to these genes as the r genes. The more than twenty thousand genes are in more than four hundred different types. Health experts have the capac ity to predict the genome impacts (Deutsch, 2007, p. 121). The good side of it is that there are few of such functional resistance within pathogens. Over the past sixty years academicians have delved into writing literature that describes the biochemistry and genetics of origins, various ways of antibiotic resistance, and evolution. Form of action, antibiotic discovery, as well as perspectives of resistance continue to produce productive topics for research in the

FLSA Essay Example | Topics and Well Written Essays - 500 words

FLSA - Essay Example Job titles and clear documents that describe role expectations are developed for this purpose in an effort to link job role with a salary structure. Caribou Coffee had classified workers as exempt and therefore received a salary. As part of their obligations, serving coffee and waiting on customers filled their responsibility list daily. Because of the language and/or the interpretation of the FLSA mandates, Caribou agreed to settle. The employees filing the suit argued successfully that because of their job duties, they were actually non-exempt workers (eliinc.com 2010). It would be difficult to over-complicate the FLSA by providing new amended subsections, especially if the nature of what constitutes exempt versus non-exempt were clearly defined through precedent. For example, if it included specific job role functions, the document would be unreadable and certainly irrelevant. Another case involving exempt versus non-exempt status involved Patty Lee Smith v. Johnson and Johnson in the District Court of New Jersey. The Court ultimately found in favor of J&J, believing evidence of her non-exempt status was insufficient to find otherwise (ca3.uscourts.gov, 2009). Smith worked unsupervised for 95 percent of her role, thus with considerable flexibility on the nature by which she coordinated her responsibilities. Further, no definite job role and list of obligations were present in the human resources division, thus Smith could not prove otherwise considering the evidence of her status that are most closely associated with a person in a salaried, executive level role. It was a common sense ruling, however the language of the FLSA is open to even judicial interpretation due to the lack of practicality in constructing supplements. These situations can be avoided in the future by fully categorizing the job title and the specific responsibilities, or ensuring that a sign off

Kodak and Fujifilm Essay Example | Topics and Well Written Essays - 1500 words - 2

Kodak and Fujifilm - Essay Example In this project a comparative study has been made between these two companies regarding their history, business approaches and management as well as marketing strategies. History and core business Kodak In the year 1888, George Eastman is the first person to put a simple camera on the hands of the consumers. Their innovative slogan was- â€Å"you press the button, we do the rest†. The complicated process of capturing a picture was made easy. From that time Eastman Kodak company engaged itself in making the way of photography easier. Now Kodak is not only known for photography but also for commercial entertainment and scientific application. The ways of communication and business have been changed as it increased involvement of different technology to combine images and information. Eastman had a dream to make photography â€Å"as convenient as the pencil†. Kodak not only fulfilled the dreams of photographers it but also ranked as a premier multinational corporation with highly known brand recognition. With different innovation and incorporation made by Kodak, the concept of photography emerged as a mode of enjoyment to the common people (Kodak, 2013). Fuji Fuji Photo Film Co. Ltd was established in the year 1934. The Japan government felt the need to establish a domestic photographic film manufacturing industry. It was inherited from the film operations of Dianippon Celluloid Company Limited. The company started producing photographic film, photographic print paper, dry plates and other photosensitive materials. From the year 1965 the name changed to Fuji color Service Co. Ltd. Next the company started to expand all over the world. It started acquiring the European market as well as the U.S.A. market. Different companies were acquired from different sectors for the diversification process. In every year it can be witnessed that the company is acquiring different types of business. Lastly in the year 2013 it has been found that it established FUJIF LIM COLOMBIA S.A.S. as a subsidiary in Colombia and FUJIFILM LATIN America (PANAMA) S.A. as a subsidiary in Panama (FUJIFILM, 2013). Management Approach Innovation and Relative success Kodak In a continuous process Kodak scientists and engineers are worthy of getting awards for their various contributions in the scientific and technical fields. In case of technology image science, computational imaging, audio signal processing, video analysis & motion processing and mobile communications create several new challenges for imagining technology. In case of material science it is all about Polymer Science, Chemistry Modeling, and Atomic scale Assembly and for micro devices it is about optical Electronic Materials, Micro fluidics and MEMS &MOEMS. In 1912 it first established a research lab which is used for industrial research. By the classical Musicians in the year 1930 Kodachrome film was invented. The first electronic scanner for graphic art was developed in the Kodak labs in the year 1937. Photo resist was invented by the scientist from Kodak. In the mission of Apollo 11in the year 1969, the electronic camera was built by Kodak to sent still pictures from the moon. The first digital camera was invented by Steve Sasson in the year 1975. The earliest practical megapixel CCD figure sensor

Case study on Wilson Construction Essay Example | Topics and Well Written Essays - 1000 words

Case study on Wilson Construction - Essay Example The best option for the company is trying to increase its revenue base in order to improve the situation. Just having two or three projects supporting such a large purchase is not feasible and hence the company should market more often to attract more customers. In case these are two exhaustive options, the company should clearly select the option b because it is yielding a lower negative number and hence if the company wants to save its position it should try to adopt the option b. Money rates of returns do not reflect the time value of money. All economies face the phenomenon that the purchasing power of money constantly falls with the passage of time. Hence, inflation is needed to be taken into account in order to arrive at the real rate of return or rate of returns that are adjusted against inflation. The discounting factor of 23 percent has been adjust by multiplying it by 104 in order to arrive at the inflation adjusted discount rate to give better idea regarding the position o f the company and how much it should earn in order to safeguard its position against falling value of a dollar due to inflation and alternative projects that are available to a company. This way the money return has been adjusted to real return and provides a better picture of how much return the company needs to earn on its projects to safeguard the value of its wealth in real terms and to make sure that it is not losing money. If a company does not pay heed to the time value of money it cannot tell whether it has made or lost money and hence it is considered one of the fundamental concepts of finance and needs to be taken into account every time the company needs to make an important decision. This will make sure that the company’s resources are being used for earning proper returns and not just money returns that are not adjusted against inflation. Given the scenario it can be said that there are several factors that should affect the viability of ALII. These include how m uch saving using a faster crane would be made. All the company’s processes would become more efficient and it would save some money, but the question does not speak about it and if all of this is taken into account, the project’s NPV would very well be positive. Other than that, there will be other factors like financing options, providing the financer with a collateral, impact of this purchase on the taxes for example, the company can use diminishing balance method and charge high depreciation rates to its balance sheet in order to get a saving in taxes. All of this should be taken into account and the company should also hire some good finance managers and should not rely on amateur finance people who do not know about the jack of the problem and their discussion is nothing but layman’s observation of the issue. Hence, the best thing for the company is to hire some specialist finance people who have better information than the current participants of the meeti ng who do not

Kodak and Fujifilm Essay Example | Topics and Well Written Essays - 1500 words - 2

Kodak and Fujifilm - Essay Example In this project a comparative study has been made between these two companies regarding their history, business approaches and management as well as marketing strategies. History and core business Kodak In the year 1888, George Eastman is the first person to put a simple camera on the hands of the consumers. Their innovative slogan was- â€Å"you press the button, we do the rest†. The complicated process of capturing a picture was made easy. From that time Eastman Kodak company engaged itself in making the way of photography easier. Now Kodak is not only known for photography but also for commercial entertainment and scientific application. The ways of communication and business have been changed as it increased involvement of different technology to combine images and information. Eastman had a dream to make photography â€Å"as convenient as the pencil†. Kodak not only fulfilled the dreams of photographers it but also ranked as a premier multinational corporation with highly known brand recognition. With different innovation and incorporation made by Kodak, the concept of photography emerged as a mode of enjoyment to the common people (Kodak, 2013). Fuji Fuji Photo Film Co. Ltd was established in the year 1934. The Japan government felt the need to establish a domestic photographic film manufacturing industry. It was inherited from the film operations of Dianippon Celluloid Company Limited. The company started producing photographic film, photographic print paper, dry plates and other photosensitive materials. From the year 1965 the name changed to Fuji color Service Co. Ltd. Next the company started to expand all over the world. It started acquiring the European market as well as the U.S.A. market. Different companies were acquired from different sectors for the diversification process. In every year it can be witnessed that the company is acquiring different types of business. Lastly in the year 2013 it has been found that it established FUJIF LIM COLOMBIA S.A.S. as a subsidiary in Colombia and FUJIFILM LATIN America (PANAMA) S.A. as a subsidiary in Panama (FUJIFILM, 2013). Management Approach Innovation and Relative success Kodak In a continuous process Kodak scientists and engineers are worthy of getting awards for their various contributions in the scientific and technical fields. In case of technology image science, computational imaging, audio signal processing, video analysis & motion processing and mobile communications create several new challenges for imagining technology. In case of material science it is all about Polymer Science, Chemistry Modeling, and Atomic scale Assembly and for micro devices it is about optical Electronic Materials, Micro fluidics and MEMS &MOEMS. In 1912 it first established a research lab which is used for industrial research. By the classical Musicians in the year 1930 Kodachrome film was invented. The first electronic scanner for graphic art was developed in the Kodak labs in the year 1937. Photo resist was invented by the scientist from Kodak. In the mission of Apollo 11in the year 1969, the electronic camera was built by Kodak to sent still pictures from the moon. The first digital camera was invented by Steve Sasson in the year 1975. The earliest practical megapixel CCD figure sensor

Relationship Marketing Essay Example | Topics and Well Written Essays - 2750 words

Relationship Marketing - Essay Example Relationship Marketing: Relationship marketing is more about making a customer relationship and encouraging consumers to have a broader purchase rate and more satisfaction with their products. Typically relationship marketing is pitched towards long-term growth. Since the newspaper has not thought about relationship marketing the visitors make one buy and are never seen or heard from again. The newspaper continues to spend huge amounts of money in order to attract customers and has very little repeat business. Relationship marketing is all about the repeat business. Relationship marketing is a cost-effective method that finds to retain visitors (Goldglantz, 2007). The advantage of relationship marketing is that it aids retain the successes the newspaper has already attained. For example, a huge amount of visitors can be converted to a huge amount of return visitors. These return visitors can be examined for characteristics and traits. The disadvantage is that relationship marketing that seems inward (to current customers) does not attract new customers on a large scale. The advantage of traditional marketing is that it draws its net wide like a fisherman hoping to attain as many customers as possible. The broader the net the more fish and more markets we can dab into. The disadvantage of traditional marketing is that most organizations (newspapers) cannot simply keep paying high advertising costs to assert an expedient customer flow. Relationship and traditional marketing can be best applied when in conjunction. One exploits new markets and draws in first-time visitors while the other retains the customers as long as possible. The best the relationship, the best the sales results of the newspapers (Hunter & Perreault, 2007). Thus newspapers should conceive developing their marketing program so that it attains sales on the front end and the back end. Here we are considering two organizations. One organization use relationship approach with their customers and the other organization use traditional approach with their customers and here we are considering organization as a newspaper. First, describe the different activities of that newspaper which is using relationship approach with their customers. Relationship marketing: Definition: Relationship marketing is defined as the building of long-term, loyal, committed and economic relationships with potential and existing customers through communication and the provision of quality products and services. Relationship marketingis a type ofmarketingdeveloped from direct response marketing campaigns carried out in the 1970s and 1980s which emphasizes customer retention and satisfaction, rather than a dominant focus on point-of-sale proceedings. Relationship marketing is different from other forms of marketing in that it recognizes the long term value to the business firm of keeping customers, as opposed todirector "Intrusion" marketing, which focuses upon accomplishment of new clients by targeting majority statistics based upon prospective client lists. Development: Relationship mark

Ralph Waldo Emerson Essay Example for Free

Ralph Waldo Emerson Essay Transcendentalism is the power to be an individual. Thoreau once said â€Å"Most of the luxuries and many of the so-called comforts of life are not only not indispensable, but positive hindrances to the elevation of mankind. † In this he meant that the individual didn’t need superfluities in order to happy or be one’s true self. In today’s society, this philosophy is not evident. When looking to the world around him, the individual constantly has things thrust at him telling him what he has to believe in to be liked, and what he has to look like to be accepted, and what he â€Å"needs† to be â€Å"happy†. What the individual truly needs is the ability to be an individual, the ability to be transcendental. Transcendentalism should be applied to aspects of everyday life. The ability to be independent is a driving force in the world. Self-empowerment of the individual is critical in today’s society. â€Å"Society everywhere is in conspiracy against the manhood of every one of its members. † (Emerson). Society conspires to make one like the masses and takes away one’s ability to be independent. An individual should not give into things like media to tell them how to live and live life on his own terms. One’s belief in self allows the empowerment of the individual. â€Å"Speak what you think in hard words and tomorrow speak what tomorrow thinks in hard words again, though it contradict everything you day today. † (Emerson). If one thinks something he should believe in it even if he believes in something different tomorrow. When one is an individual, he does not have to explain himself to society. The individual must be independent in order to be transcendental. â€Å"Whoso would be a man must be a nonconformist. † (Emerson). Society tells individuals who to be, but in order to be individuals they must not give in to societal pressures. They must be unique and have their quirks. Humanity must become a society of individuals to progress forward toward a brighter future. Society inhibits man’s ability to be independent. Society puts man at the mercy of other men. â€Å"Society is a joint-stock company in which every one if its members agree for the better of securing of his bread to each shareholder to surrender the liberty and culture of the eater. † (Emerson) One should not allow others to let his fate be at the mercy of others. If one does so, he loses his individual freedom. Society should solely be a mechanism for man. â€Å"But lo! Men have become tools of their tools! † (Thoreau). Society has transformed from being a mere apparatus of the individual to something that the individual â€Å"needs†. One need not be rich in order to be happy. â€Å"Superfluous wealth can but superfluities only. Money is not required to buy one necessary of the soul†¦Ã¢â‚¬  (Thoreau). The individual is told by society that in order to be happy one must have these luxuries, but truly all one needs is simplicity. Individuals must not cave into society and instead create their own standards to live by. Transcendentalism should be utilized in all aspects of life. Humanity should follow the path of its own creation. â€Å"†¦ if one advances confidently on the direction of his dreams, and endeavors to live the life which he has imagined will meet with a success unexpected in common hours. † (Thoreau). If the individual follows his own path, he will be successful and be able to find success even when surrounded by a sea of gray. Opportunity opposes no one. â€Å"The setting sun is reflected from the windows of the almshouse as brightly as from the rich man’s adobe; the snow melts before its door as early in the spring. † (Thoreau). The opportunities of the world come equal for all despite superfluities or situation, so the individual should accept his life and progress from there. Man should look inward for his peace of mind. â€Å"Yet it is certain that the power to produce this delight does not reside in nature, but in man, or in a harmony of both. † (Emerson). To happy one cannot solely depend on the world around him. The individual must also depend on himself. Equilibrium between nature and man must be found to transform our way of life and look towards a brighter future. If society were to remain as it is now, the future for humanity looks grave. Unless humanity does something to alter its future, society will end up similar to the one in Fahrenheit 451. Humanity will ultimately become a society of ignorance and dependence. To combat this, man must take these transcendentalist theories and apply its aspects to everyday life. If every man and woman did this and pasted it on to their children, society could be transformed into something magnificent and beneficial for both the current generation and the generations to come.

Overview Of Skincare Industry India Marketing Essay

Overview Of Skincare Industry India Marketing Essay The preference of Indian consumers is changing from the merely functional products to the preferential products. The average annual spending of Indian consumers on cosmetics and toiletries in 2005 is just over US$3. The cosmetics and toiletries saw its value share rising from 27% in 1999 to 31% in 2005. This trend also continued after that with consistent increase in the share. The entry of many multinationals also fuelled the growth in the industry as foreign players focussed more on product innovation. It is seen that global companies after coming to India trying to explore the traditional skin care products in India. Indian consumers are increasingly looking to international personal care brands as lifestyle enhancement products which will create a sophisticated and upper class image. The total skin care market is estimated to be around Rs. 3,400 Cr. The total size of the Indian retail beauty and cosmetics market is currently estimated at $950 million.   The overall beauty and wellness market, which includes beauty services, is $2.68 billion.   The cosmetics market in India is growing twice as fast as that of the United States and European market. However, The skin care market is at a primary stage in India. The penetration level of this segment in India is around 20 per cent. The improvement of medical technology also fuels the growth of the market in India. Major companies active in this segment include Hindustan Lever; Godrej Soaps, Colgate-Palmolive, Marico, Dabur and Procter Gamble. The skin care market can be segregated into toners, cleansers, sunscreens, anti-wrinkle creams, dark circle removing creams, astringents, f acial creams, moisturizers, fairness creams, day and night-creams. The penetration level for both the urban and rural market is low. Many people still prefer to use traditional products to cure the skin More than 25% growth every year in the Skin Care Industry Facial skin care products have become an essential part of the beauty market Gradual Adoption of the western culture The chart below shows major players in the skin care industry and their respective market shares International Skin Care market The skin care industry worldwide is a 50 Billion Dollar plus business. Caring for the skin of people throughout the world is a popular business. It is a business where people are passionate about their work, because it matters. It matters to their families, to their communities, to their profession and the whole world. It is a business where unmet needs still abound and where people around the world are waiting for new and better solutions. The major product segments in the market are Face Care Products, Body Hand Care, and Depilatories, and, Sun Care Products. The sub product segments include Facial Moisturizers, Facial Cleansers, and Hand Body Lotions/Creams. At present there are about 889 companies in the international market including many key and niche players worldwide such as Amway Corp. Asian markets ( 2007 Euromonitor Report) Rank Country Skin Care Value per Capita Country %Growth 1 Japan 102 US $ Indonesia 26 2 Hong Kong 73 US $ China 16 3 Taiwan 58 US $ Vietnam 15 4 South Korea 57 US $ India 13 5 Singapore 41 US $ Singapore 10 6 Thailand 14 US $ Malaysia 10 7 Malaysia 10 US $ Thailand 9 8 Philippines 5 US $ Philipines 7 9 China 4 US $ Taiwan 5 10 Indonesia 1 US $ Hong Kong 4 11 Vietnam 1 US $ South Korea 4 12 India 1 US $ Japan 2 From the above table it is clear that, The people in India spent least amount of money on the skin care with respect to the other Asian countries, However India has shown a very rapid growth in the personal care segment with a growth of 13% and is ahead of 8 prominent Asian nations. That shows that India has a tremendous potential for growth. The chart mentioned below tells about the Per Capita Skin care product Consumption of the India in comparison to other Asian countries( The values are in US $). This There is a huge potential market for skin care products in India as compared to other Asian countries as Indian market is still to be explored. Percentage of Skin care products in total cosmetics products segments Skin Care: 16% approximately Hair Care: 16% approximately Bath and Shower products: 46% approximately Colour Cosmetics: 6% approximately Fragrances: 1% approximately Drivers of the Industry Growing worldwide wealth Changing consumer lifestyle Globalisation Celebrity endorsement increases consumers awareness and interest The total disposable income of the people in Asia is 21% of that of the world which is estimated to increase to a value of the 23%( Euro monitor Report) The major Skin Care Segments and their Drivers Strong Desire for the fair skin Drivers Asians beliefs White hides three ugly bits Fairer equals to upper class Stressful lifestyle Busy lifestyle resulting in less sleeping time Stress hormone sends the skins oil glands into overdrive Development and Outlook These beliefs and the strong desire for the skin whitening products led to the development of technology and evolution of new whitening products and formulations. The whitening creams are also produced for men. In recent years the fairness cream is combined with the anti-aging formulations which bring the satisfaction and feel good factor to the customer. Also with rise in work-stress and pollution people are more inclined to these products. Not only that, baby skin care products, sun protection products, bleach and facials also gained popularity among people. Anti Agers Drivers Growth in Aging Population Accelerated Aging Rising Pursuit of Agelessness Development and Outlook Target young consumers: Prevention better than cure Super-premium : From global to local brands Mass brands developments Cosmeceuticals : Collaboration between cosmetics and pharmaceutical company New technology and ingredient More regulated industry to ensure the safety of cosmeceuticals Facing strong competition from aesthetic beauty service industry Skin Care Applications Drivers Increased consumer knowledge on skin care application TV beauty programs educates consumers on different products benefits Technology advancement Skin care evolution thanks to technology and research Beauty web blogs to allow consumers to exchange ideas New Routine Cleansing Liquid Cleanser Lotion AC Essence Mask Emulsion Effector White Essence Cream Trends and development Usual Routine Cleanser Toner Moisturiser Development of more powerful products Consumers may outsource personal care and pay for spas and treatment India has the maximum growth in the resort/hotel spa( 107% growth annually in 2007) Natural and ethical products Drivers Massive awareness of health wellness Safety scares and recalls Consumers look for guarantee of authenticity Rising greensumerism Technology facilitate the development of more effective products Key Trends and Developments Edible, natural and herbal ingredients Environmentally friendly packaging New retail concepts Minerals and precious materials, including gold Packaging innovation: eco-friendly packaging Same consumer buying both high technology and natural products Emergence of at-home-make products Venture into other products, such as sun care Well-known designers and celebrities increase consumers knowledge on natural ethical products Men Skin Care Drivers Workplace: Pressure from competition in workplace led to the emergence of Metro sexual man Greater acceptance in developing nations Move to more advanced products Key trends and Development Stronger growth than skin care: In 2007, the Asian Skin Care Market has grown at a rate of 8%, where as the men skin care market has grown at a rate of 14%. Similarly projected growth in 2012 is 6%, whereas the growth of the men skin care segment is 8%. Moving away from 3 basic cleaning steps Macho-sexual vs metrosexual Increasing popularity of sportsmen Lower acceptance of mens colour cosmetics Main focus will still be skin care and other mens grooming products New technology Focusing on convenience Cosmetics surgery for men Getting popular in countries like Japan and South Korea Inhibitors of the Skin Care Industry Environmental Standards In 2003, Unilever, had been exposed by The Environmental Investigation Agency (EIA) and Friends of the Earth in an article in the Observer newspaper today for sourcing talc illegally quarried by an Indian mining company. The mining company has also listed US multinationals, Johnson Johnson, Revlon and Avon among its clients. The quarrying not only destroys tiger habitats but also devastates the forest and watersheds vital for the well being of local people. This is one of the examples of how the environmental protection standards can affect the business in skin care industry. Laws Regulations of the government Cosmetics directly affect peoples life. Hence, the regulations for the cosmetics match to that of the drugs considering the sensitivity of the skin care cosmetic products and their possible side effects. The Drugs and Cosmetics Act 1940 is there to impose standards on the cosmetics manufacturing industries. Government import export taxes and regulations for the foreign companies also affect the skin care market. High end customers prefer MNC skin care products. Stringent government regulations are certainly inhibitors of the development of the skin care market in India. Trends Opportunities in India Growth in the young population (RBI report): Changing demographics in India 2/3rd Population below age of 35 Favourable Consumption Pattern: The share of private consumption for personal care products increases consistently over the years( Economic Survey 2009) Increase in Urbanization in India: The skin care products are not in the basic need category. Hence, the urban people whose basic needs are fulfilled are more inclined to these products and are potential customers to buy the skin care products. Urban Population in Millions Urban Population as a percentage of total population 1971 109 19.9 1981 160 23.3 1991 218 25.7 2001 285 27.8 Porters five forces analysis of International Skin Care Industry The manufacturing of skin care products is currently dominated by a small number of multinational corporations that originated in the early 20th century. The three largest skin care product companies in the world in terms of market share are Procter and Gamble, Loreal and Unilever. But they face stiff competition from the likes of Estee Lauder, Colgate Palmolive, Avon, Shisiedo, Johnson and Johnson, Beiersdorf. There are also a large number of local players within each market. In this analysis we will be analyzing the forces which affect the global skin care industry as a whole because many of the forces have similar effects across the world. Nature of Competition: The industry is a highly fragmented market, marked by the presence of a few companies with a global presence, which control a significantly larger share of the cosmetics market. The top 3 companies (LOreal, PG, and Estee Lauder) control around 35% of the share. The top 10 companies control nearly the 50% of the market. The rest of the market is distributed between small players who have a highly local presence. The industry is highly competitive due to the presence of a large no. of SMEs (France alone has over 850 firms with 10 employees or less). Another form of competition is from direct selling companies like Avon and Amway. The high end of the market is characterized by low volume, high product differentiation and large brand strength, which restricts the competition. While the low end market with limited differentiation allows opportunities for smaller companies to make their mark. Natural cosmetics in particular are rapidly gaining popularity and present an opportunity for SMEs and new entrants can compete against established giants. The industry is characterized by a high rate of product development and product obsolescence. Bargaining power of Buyers Due to the strong brand power of most of the large brands, buyer power of retailers and distributors is reduced as they must stock the most popular brands. But in operations where the retailers have a stronger position, markets where competition is intense, then buyer power increases. We can also analyze buyer power from the perspective of the end consumer because it is they who dictate the market trends. The customers do not always stick to one brand of makeup or perfume or any variant offered because the switching costs are very low. This means that buyer power is high and demand for favourable prices. Bargaining power of suppliers With global sales of nearly $300 billion in the cosmetic industry(2007 report), skin care products present one of the most complex global sourcing challenges. Much of the sourcing for the industry involves a fragile web of small, fragmented suppliers that must be linked together using a sophisticated and effective logistics technology. Suppliers are often small in scale compared to the largest manufacturers and consequently their power is reduced, but this countered by the fact that chemical producers gain revenues from a wide variety of sources, reducing their dependence on skin care product manufacturers. The trends seem to indicate similar conditions for the future. Overall, supplier power with respect to the cosmetic market is moderate. Threat of close substitutes: There are substitute products, but they are not fully developed in the Indian market as well as globally. There is a rise in popularity of the herbal and Ayurvedic products. People are more inclined to use skin care products that are made from natural herbs, rather than chemicals. Also some Ayurvedic medicines are believed to purify blood and bring good health to skin. The products made from chandan, haldi, rose water are used in villages to bring fairness in both girls and boys. These products are cheap and risk free. Hence , these products might act as substitutes to the skin care products produced by the companies. As the market of these herbal products is in the nascent stage, the threat from the substitute products is low. The same case is with the global skin care market. Threat from New Entrants Large firms generally have significant advantages over new entrants. Large firms scale economies allow them to compete more effectively on price, and invest in their own business; companies entering the market may find it difficult to compete. The brand strength of the major manufactures is considerable, which may negate much of the effect of low switching costs. New entrants may be able to start on a small scale, operating within a particular niche, such as make-up with anti-ageing components, for example, stressing natural ingredients. Hence, threat of new entrants is low. Barriers to Entry Product testing and research is both time-consuming and costly. New entrants also need to persuade stores to stock their products, and major retailers, aware of their importance in the distribution chain, may be unwilling to risk displacing existing brands for the sake of new ones. Substantial funds are needed to start up a business in this market, with capital required for investment in production, distribution, and also advertising which is crucial to success in the market. Hence, barrier to entry is high and needs high initial spending. Industry regulation: The companies are usually forced deal with strict regulations on issues like animal testing and environmental protection. Also cosmetic products have to face the highest level of scrutiny (almost the same level as pharmaceuticals) with regard to their safety levels. Strategy to be followed: They should try and target niche markets in the beginning and follow strategies like direct selling. Local penetration is required before moving for internationalization. Regulatory Landscape Current Indian cosmetic regulations are complex and there are multiple regulations under different regulatory bodies. There is a need to simplify the regulations and there is also a need to address the growing issue of spurious products and counterfeits. Indian cosmetic industry is mature and responsible enough to ensure safety quality of its products and the industry can take up joint responsibility with the Regulator for cosmetic regulations in India. European and ASEAN countries have adopted this model of self regulation successfully and the same is being suggested here in the Indian context. There is a negative list of ingredients which cant form a part of any cosmetic composition. There is also a restricted list of ingredients; such ingredients can be used only under specific concentration range in specific products and under specific conditions of pack declaration. In addition, there is a positive list of preservatives and UV filters thus restricting the choice of such ingredients and their concentrations. Cosmetic labeling is dictated by multiple regulations This includes Drug Cosmetics act, BIS packing norms and Standards of Weight Measures act. More recently, several amendments have been notified in the labeling clause of Drug and Cosmetic Act. Manufacturer is required to submit the relevant information pertaining to the formulation, raw materials used and their specifications, product quality specifications and safety data in support of the formulation. The information is reviewed by local (State) FDA and a cosmetic license is granted or otherwise. The clinical trial of the skin care products is also done to ensure safety for the consumers. Difference between Indian regulatory framework and the International regulatory framework for the skin care cosmetic products. EU ASEAN INDIA Legislative Document EU Cosmetic Directive ASEAN Cosmetic Directive Drugs Cosmetics Act, 1940 and Rules 1945 Labelling declarations: BIS product standards; PCRO Product classification Broader Cosmetic definition-definition includes secondary benefit; Broader Cosmetic definition-includes secondary benefit; Narrow Cosmetic definition-No secondary benefit allowed Cosmetic categories as illustrative lists yes yes No Claim Guidelines for regulation no yes No Value Chain Analysis The value chain for the cosmetic and skin care industry is as follows. The flow of channel from the supplier of the raw material to the retail shop is in accordance to the international generalized value chain. The analysis is also valid for the skin care products. Finished product Distributor Retail Raw material Supplier and DistributorNeutraceutical and Pharmaceutical Companies Raw Material Supplier for Skin Care Personal Care and Cosmetics Suppliers Media manufactures Chemicals Biological reagents Raw material supplier Preservative manufacturer Cosmetic Finished goods manufacturers; Salons; Department Stores; Dermatologist Office Finished Good Brand Owner CRO for finished goods and brand owner Gate Keepers Personal Care Council HUL In the skin care industry HUL is one of the major players having largest market share. Its famous brands in skin care are as follows Ponds : Global Brand, first mover to the country in 1947 Fair and Lovely : Patented formulation and is an Asian brand Lakhme Skin Care : This is brought from Tatas and is important for Salon business Aviation : Customized Skin Care solutions Vaseline : Monopoly in Indian Petro-jelly The personal product segment of HUL contributes to the 26% of the total revenue generated by the company. SWOT analysis of HUL Skin Care Strength The products have strong market reach. The soap brand LUX is available both in high price and low price variations. The skin cream brand fair Lovely has a very wide spread market. Strong Sales and Distribution Networks. Many variants of each product: Fair Lovely, Ayurvedic Fair Lovely, Fair lovely Anti marks Under a particular sub-brand, there is a huge diversified portfolio of products. For example, under Lakhme, there are almost all types of skin care products.( Anti aging, scrub, fairness, face wash, oil control etc) Both value and volume growth are ahead of the market Weakness The skin care products are mainly positioned as beauty products and are relevant to women. Though there is a huge opportunity to explore the products relevant to men, HUL has not much penetration to it. It is currently entering into the men skin care segment The sun screen, scrub and facial skin care products are not well developed till now and are not doing well compared to other skin care brands Premium products are not popular in rural Indias Opportunity Lakme Lever Private Limited (LLPL) commenced operations during the course of the year with the objective of achieving excellence in beauty services and with a view to create and nurture a service mindset. The Company launched the Lakme Studio, a premium salon format commencing with Delhi which has shown early signs of success. Similarly, Lakme Studio have also been recently rolled out in Mumbai, Chennai, Hyderabad and Bangalore. Liquid Body Wash is currently in growth stage. The HUL brands like Lakhme, Dove, Lux could produce products of these kind and capture the market Threat HUL skin care is at a maturity stage. The revenues may decline if constant innovation is not followed. Strong Internal competition: Competition between Lakhme Dove, Competition between Lux and Peers. External Competition and foreign players( Garnier, LOreal, Nivea etc) Brand Perception Brand Perception of the customers is mentioned is mentioned on the basis of perception about some specific brands like DOVE Fair and Lovely Fair Lovely Brand Perception: Customers believe that Fair Lovely ( Anti marks) is specially designed for skin with marks and spots. Fair Lovely with breakthrough Vita-Aloe Complex Lightens different kinds of marks in 4 weeks Gets visible fairness in 4 weeks Helps in preventing spots from coming back Ayurvedic Fair Lovely has extensively researched the fairness secrets of ancient Ayurveda and created a unique mix containing extracts of special Ayurvedic herbs. Its proven formula penetrates deep down your skin to give you a glowing fairness from within. Fair Lovely Ayurvedic contains Kumkumadi Tailam, an ancient fairness recipe of 16 precious Ayurvedic ingredients. Ayurvedic Fair Lovely Fairness Cream contains Nilopala Patanga. These Soothe relax skin cells, give a serene look. It also contains Chandana Ushira which reduce skin irritation, give long lasting cooling sensation. Marketing Strategy Adopted: Fair Lovely , apart from the fairness cream for girls entering into the men fairness segment and body lotion segment to increase its portfolio of products. Fair Lovely menz active is the product in this segment. Entering into Aurvedic segment, Fair Lovely is able to create a perception in the minds of the customer that its product is totally free from harmful chemicals and can bring a permanent change in the colour of the skin without any side effects as Ayurvedic products are without side effects. Fair Lovely, also in its advertisements creates a picture of woman which is unsuccessful and rejected everywhere because of her dark skin. Where as after using the product, she is able to regain her self respect and becomes successful. EMAMI Emami , a kolkata based company has been in the skin care products since the last 30 years and has sustained a good position in ayurvedic products. Products Boroplus Cream Fair and Handsome Boroplus Powder Navratna Cool Talc New Launched Products Boroplus Body Lotion Malai Kesar Cold Cream Marketing Mix Product Emamis products are mainly based on Ayurveda. The major skin care products are e.g.Fair and Handsome, Boroplus etc. Fair and Handsome continued its brand category dominance in the Middle East and the sub-continent; Boroplus maintained its dominance in India, Russia, Ukraine and Nepal. New products (Boroplus Winter Lotion and Emami Malai Kesar Soap) and new product variants (Navratna Oil) were launched. Price Emami has set the prices which are reachable to people of all economic status , and the products are available in wide variety of volumes e.g. Fair and handsome is available in SKUs of 7 ml, 12 ml, 30 ml and 60 ml. Place Emami has a good distribution network. The vast network includes over 4, 25,000 retail outlets, 2,800 distributors, 1,500 sub-distributors, 30 depots, six regional sales offices Promotion Emami invested Rs. 19,442 lac on advertisement and branding in 2009-10. Emamis products are endorsed by celebrities like Amitabh Bachchan, Shah Rukh Khan, Kareena Kapoor, Mumbai Indians (Sachin Tendulkar, Harbhajan Singh, Zaheer Khan), Saurav Ganguly, Virendra Sehwag, Madhuri Dixit, Chiranjeevi, Surya, Sunny Deol and others SWOT Analysis Strength: Distribution Network- Emamis products are available in 4,25,000 Indian retail outlets and 65 countries. Strong reach in rural india Celebrity ambassadors- Emamis products are endorsed by celebrities like Amitabh Bachchan, Shah Rukh Khan,Kareena Kapoor Advertisement Spent- Emami invested Rs. 19,442 lac on advertisement and branding in 2009-10 Advertising spend, as a proportion of the total revenues, was 18.7% in 2009-10 against 19.3% in 2008-09 Innovation- Emamis Fair and Handsome created mans fairness as new category of skincare products in India Fiscally Efficient- Nearly 56.1 % of Emamis revenue were derived from tax exempted locations in 2009-10 Certifications- Emamis quality credentials comprise respected certifications like cGMP, ISO 14000 and ISO 22000. Weekness: Inability to launch new products Major products based on Ayurved only Opportunities: The growing demand of beauty products provides a good opportunity. Emami can take advantage of already captured greater market share in the Fair and handsome and Boroplus products. Threats: A threat to the Emami is also the growing competition within the field of cosmetic brands. Due to the ongoing addition to the field of cosmetics, there is still the danger that other brands could surpass the profit. Another threat to the Company is the economic downturn that is quite evident in other countries. Such could thus hurt the possibility of higher profit for the company. Problems or delays in integration with Zandus distribution network, positioning and brand building may result in lower profit Fair and Handsome Cream Emami Fair Handsome is positioned as a product for male and portrays a strong male image. The colors used are silver, black and orange, which gives a strong macho look to the product. The pink colour is being avoided. The illustration on the cover page are before and after effects of the cream. It also contains a leaflet of information. This is to make sure that customer is well conversant with the instructions and is satisfied with the product. It was Launched in October 2005; first fairness cream for men in India Competitors- Fair Lovely Menz Active (Hindustan Unilever), Fair One Man (Elder Pharma, Shehnaz Hussain), Nivea for Men Whitening Cream (Nivea) and Set Wet Get Fair (Paras Pharma) Point of Difference- The unique five-power formula helps enhance skin fairness in just four weeks. The formula includes double-strength peptide complex, sunguard, anti-bacplus, stress buster and herbocool. Market Share- enjoys 84% market share in the Rs. 137 cr domestic mens fairness cream market Sales- Sales grew by 27% in 2009-10 Boroplus Antiseptic Cream Aniceptic and curative cream which is ideal for hard weather conditions and minor skin problems Competitors- The brands principal competitor is Boroline. During winters, the brand competes with other winter care products like cold creams, petroleum jelly and lotion etc. Pont of Difference- The presence of ayurvedic elements enhances medicinal and anti-septic features. Market Share- Boroplus accounts for around 74% market share of the Rs. 269-cr boro brand creams in India. Sales- Largest selling antiseptic cream not only in India but also in Ukraine, Russia and Nepal. Sales grew by 15% in FY 10 Boroplus Brand has been ranked 77th in the Brand Equity Zydus Wellness Ltd Segmentation: Everyuth is a brand of Zydus Wellness Ltd ,a pharmaceutical company which caters to a flexible market segment of woment aged between 18 to 35 years. They have a monthly income of Rs 10000 and above and they live in u